So, you have some drumming equipment you want to sell? – Great! There are a whole lot of people out there who want to buy what you’re selling. Music sales are a gigantic retail field and the opportunities and venues for entering the market are getting easier and easier to find.
It used to be that you needed a whole dedicated warehouse and storefront to make a successful go of selling drums or other musical supplies.
Now, you can start out with a digital camera, a computer and UPS. There has never been a better time to get involved in the world of music retail. On the flip side, there has never been a better time to get rid of equipment that you don’t need or aren’t using, even if you don’t want to go into music retail as a business.
First things first. I am addressing myself to the small business owner and the independent seller. I’m assuming that, either you move a relatively small amount of product per year and have a somewhat limited budget and floor space to work with, or that you’re primarily a player or enthusiast who has a small amount of drum equipment to sell. (Did you really need that 3rd trap set?)
I’m also assuming that you know enough about drums to identify the basic pieces of drumming hardware and what they’re used for, so don’t expect a lot of chatter about which cymbal the hi-hat is or what the kick drum is used for. If the above profile fits you, than read on, my friend, read on…
Sellers of drums and musical equipment will almost always fall into one of these four categories:
1. Those with a good product with a good sales strategy
2. Those with a good product with a bad sales strategy
3. Those with a bad product with a good sales strategy
4. Those with a bad product with a bad sales strategy
As both part of my job and for my own enjoyment, I spend a lot of time in music stores and shopping for musical equipment online. There is a very obvious difference between those who have enticing equipment to sell and make you feel welcome and those who don’t. Have you ever gone into a store and realized that you know far more about what’s being sold than the person does who’s trying to sell it to you? I was in a major music chain store recently and I felt that, not only did they not notice that I was there, but they’d prefer I go away and stop bothering them.
I was trying out several high-end guitars and some drum kits – asking about some new innovations that had recently gone into a new electronic drum set. I asked the salesman exactly what had gone into these drums to make them so much better (and more expensive). He replied that he didn’t know exactly, but he though that “they put some new stuff in”. Needless to say, I didn’t stay there long.
An online auction has definite similarities to an in-store sale, despite the obvious differences. If you have a great product and obviously know what you’re talking about, you’re likely to sell it and sell it fast.
The type of product you have to sell I’m afraid I can’t help you with. The only thing I’ll say is this: educate yourself about the differences between good drums and bad drums. Know why one set of drums is better that another. If you don’t play drums, take some lessons or get someone who knows what they’re doing to evaluate the kit and explain the difference. Obviously, if you only have one or two drum sets or pieces of drumming equipment to sell, than you’re stuck with whatever it is that you have, regardless of the quality or who may want to buy them.
If you’re getting into music retail as a business then you have a bit more work to do first. You should definitely spend some time researching the products you planning on selling, not just if they’re affordable or not, but what the quality level is, where they’re made, who plays them (never underestimate the power of product endorsements), what materials they’re made of, etc. If you’re planning on selling only locally, that it would be beneficial to study up on what kind of musical equipment you can expect to sell in your area. Study up on the competition and see what they’re offering.
There are two reasons for this: one is that you can try to offer better products or the same/comparable products at better prices. Two, if you know what everyone else is doing, than you can try doing something completely different. In my hometown (under 100,000 people), there’s a feeling among music retailers that it’s impossible to move high-end guitars. One local independent seller decided to flout conventional wisdom and start stocking some very professional, expensive equipment.
To everyone’s surprise, he can’t stock the stuff fast enough. It can pay to be ahead of the pack, just make sure that you have your research in order so you don’t enter into the market blind. If you’re selling online, then it doesn’t matter what’s selling in your local area, because you’re selling worldwide. You can, realistically, offer whatever kind of equipment you want, as long as you can find the right group of people to market to. Purchasing ad space on other sites is a great idea, or you can set up an eBay or other auction site store.
There are six basic steps to go through when selling drums or other music gear.
Step One: Identifying Your Product
Everyone who goes shopping is looking for a good deal. In contrast, sellers are always looking for ways to make that big sale. You can have the greatest 4-wheel-drive shop in town, but you’re still out of luck if what the customer wants is a motorcycle. What you need is for all the 4-wheel-drive shoppers to come to your door. As that great maxim of retail goes: “find out what the customer wants and give it to them”.
Not all drums are created equal. If you’re selling brand new equipment, then you should have the manufacturer’s documentation giving you suggested retail prices and the quality and expected player level of the drums. (Example: student, intermediate, semi-pro) If you’re selling equipment that’s used, then your job is somewhat harder. The easiest thing is to enter the brand name and model of your drums into an internet search engine and see what you pull up.
Ideally you will find other retailing sites where this equipment is being offered for sale. This will give you some basic information about your products, along with a good starting price.
The manufacturer’s web site can also be an excellent resource. Failing this, consult professionals in your area. Music store employees are often a good place to start. You don’t need to tell them that you’re planning on selling the equipment you’re showing them. If you want, use my trusty line: “I found this in my mom’s garage; is it worth anything?” Don’t be afraid to go for a second opinion either – if a store employee gets a blank look on his face like he’s trying to think of something to say to make you go away – he is.
If you don’t have a full kit, or just have some components from a kit such as drum hoops or lugs, don’t despair. Right now the collector’s market is HUGE and if your components are collectable in any respect, such as they finish off a vintage kit that someone’s putting together, a collector will pay you top dollar for any parts you may have that will help them complete their project.
For those of you who are on the lookout for used equipment that you can turn around for a profit, there are a variety of avenues available. Locally, garage sales and flea markets can often be great options for picking up used equipment. You can find great bargains at these places because the items are often priced to sell rather than priced to make a profit. Newspaper classifieds are often a good source of information as well.
Many newspapers make their classified ads available online but nobody look there anymore. There many different online-only classifieds such as www.craigslist.org and, in the Midwest, www.keepitlocal.com. Other sites include: Oodle.com, Sell.com, Geebo.com, Close5.com, and Facebookmarketplace.
Used music stores and pawn shops are often good places to pick up used equipment. However, since the prices tend to be high at these locations, you must carefully research your prices before purchasing.
The trick with using any of these resources to purchase items for resale is that you must know the approximate fair market value of what you’re purchasing so that you don’t spend too much for an item that you’ll have trouble reselling for a profit later. If you see an item that you’d like to purchase but aren’t sure what exactly you should pay for it, do some research either at your local music store or online, to help you come up with a good used retail price.
For example: if you think you can sell a particular set of drums for $1000 and you find that same set at a garage sale for $500, this would be an obvious good deal. However, if that same set is being sold at another garage sale for $800, you will need to consider how much its going to cost you to advertise and ship it and see if you will still be making a decent enough profit to justify your purchase.
Secret: You can find opportunities on Ebay. First sign up for an account on Ebay. OK, now that you have that done, search the listings under Percussion. Look for auctions where the listings have one bad picture, or multiple bad pictures. These auctions will get less bidders. Secondly, look for poor descriptions. The idea here is to find undervalued auctions so you can bid and buy them at a good price. Also, search under misspellings of the brand name. You might find one or two hot items that will not get very many bids because nobody is searching under the misspelled brand name.
The other auctions to look out for are auctions which have lots of different items for sale on one listing. For example, let’s say you find a 6 piece Ludwig drum set, and along with comes all the hardware, stands, cymbals, and miscellaneous items. The idea here is to get this auction for a good price, and then turn around and sell each individual item. This way you maximize the bidding on each item and get an overall profit on everything. A lot of people make this mistake on Ebay, and you can capitalize on it.
As you get more experienced at this, you will find more and more opportunities.
Now that you’ve completed the first initial phase, it’s time to move onto step number two.
Step Two: Identifying Your Customers
A hairbrush salesman was at a fancy hotel. He walked past a meeting room that had a sign posted near it, partially obscured by a large plant. The part of the sign that he could read said: “men’s convention”. Never one to pass up an opportunity, our friend picked up his sample kit and proceeded to “work the crowd”. Even though he was a marvelous salesman, he didn’t make one single sale.
Some of the men laughed at him, others ignored him, most politely turned him down, but a couple even got downright angry with him. He was pondering this defeat as he left when he happened to notice the front of the sigh that had been obscured by the plant. The salesman then realized his fatal error – the first word of the sign read: “bald”.
Corny jokes aside, it’s imperative to know who your customers are before you try to sell them what you have. Different types of people are interested in different things from a set of drums and different people will obviously have different tastes and may be looking for things that you haven’t even thought of.
There are four main groups of people who are likely to purchase drums from you:
2. Hobbyist/Weekend Warrior
4. Someone buying drums for someone else: parents, pastors, teachers
Each of these four groups has something very different in mind and each group will have different means of getting what it is that they want.
- Professional/Semi-Professional: John is a full-time player and teacher from Nashville. His band is going on tour this summer and he needs a new set to take with him on the road. John knows exactly what he wants and exactly how much he should expect to pay for it. He knows more about what you’re selling than you do. This is the guy who will ask: “Are you sure this Ludwig snare is a ’73? It looks more like a ’74 to me.”
When dealing with this level of player, you are likely to find that they have done all the research beforehand and know exactly what they’re looking at. They want to see beautiful equipment in great condition, or unexpected deals that they weren’t even looking for. Price is not as likely to be an issue for this type of player as it is with others, because this person is purchasing the tools they need to do their job, not to play as a hobby. Your job in this case is to point them toward what they’re looking for, not to offer lots of advice.
- Hobbyist/Weekend Warrior: Nancy plans in a band every other Saturday night at a local club. She took lesson for a couple of years, but quit after she started college. She’s looking to buy a new kit – something that’s better than her old one but that still doesn’t cost too much. She will also ask if you can sell her some drum mutes, because the music keeps her roommate (and her goldfish) awake.
With this type of client, you’re going to be asked to do a little bit more than you are with the first one. Notice that Nancy doesn’t really know what she wants, but it needs to be better than whatever she’s got now. She also shares an apartment or house with someone else, so she probably has a limited amount of space and, more than likely, will have a flight of stairs or two to carry these things up and down.
Knowing these characteristics about her will give you a solid base from which to work and help you select the right product to fit her needs. In trying to sell a set of drums to Nancy, I would emphasize a particular kit’s lightness and portability, and perhaps point her to a kit with two toms rather than three. (A jazz kit might be a good sell here.)
- Student/Novice: Alex is brand new to drumming. His teacher wants him to play drums in the pep band at school, but says that he needs his own kit first. His parents are with him and, when you ask what they’re looking for his dad jumps in with “nothing very expensive”. Alex wants to know if you carry the drum set that he saw in the new Metallica video while his mother follows nervously behind asking: “Alex, honey, the drums are so loud, wouldn’t you rather play the violin?”
Fortunately, with student-level equipment, the price point has almost never been lower than it is now. It’s possible to purchase a decent set of drums that any student can feel comfortable on for $500 or less. While a kit like this may need to be upgraded from after a few years, it can make a great starting place for any student drummer.
- Someone Buying Drums For Someone Else: Josie is the associate director for budget and finance at the 4th Baptist Church in Houston, Texas. Much to the music pastor’s dismay, she was given the job of selecting the new drum set for the church worship team because “He’ll spend too much money.” She will defer to your expert knowledge of all things musical and confess to having a rather large budget. As you start to show her the new top of the line kit that you’ve been aching to sell will stop you in mid-sentence to ask: “Why do we have to buy cymbals? They’re so loud and bangy!”
What a customer like this needs is not the sarcasm you’d probably like to dish out, but rather a calm, rational explanation of the elements that go into a quality drum set. Josie is going to have to justify her purchases to a committee and she’s trying to please both the budget office and the musicians at the same time. (Has anybody, anywhere, ever done this?) This is the type of customer that you really need to do your homework for; explaining the difference in sound between different types of wood, the difference between a crash and ride cymbal and why there are three tom-toms instead of just one. An explanation that clearly states the facts, costs and advantages will have this customer won over in no time.
These four types, although highly diverse, all have one thing in common: they’re looking to you to give them what they want. The trick is to recognize what type of customer you have and how you can meet they’re specific need. As they say: “Opportunity knocks, but you have to be ready to club it and drag it inside”.
Step Three: Determining the Appropriate Sales Vehicle
There are three principal ways to begin selling drums and other music equipment. While there may be things I’ve left out, these three are the best places to start.
- Informal: This method is one of the most traditional methods of selling musical equipment. The informal method involves things such as taking out classified ads in the newspapers and putting advertisements up at local music stores. While this method may work well if you live in a larger community (some towns even have special “music only” newspapers that will run these types of ads) it is not so good at reaching the larger music community, or anyone outside of your immediate area.
- In-store: If you are planning on selling a large number of drums, you may need to strike a deal with a store or even look into opening up your own shop. For the majority of people, who have just one thing to sell, such as an unused drum kit, this method of in-store selling is called consignment. Consignment is a sales method in which a merchant accepts goods into his or her store in return for a percentage of the sales gross. In other words, if a drum set that’s on consignment sells for $1000 at a 30 percent commission, the store owner would collect $300 and $700 would go to the seller.
While 30 percent is a fairly typical commission deal, the rate will vary from store to store, so it’s best to shop around for the one that will offer you the best deal. I know of one retailer who won’t even set a standard commission rate, but instead asks potential sellers ho much they want to sell the item for. He then prices the item for whatever he things he can make from it.
If the seller wants more that he believes the item will sell for while still allowing him to make a profit, he simply refuses to accept the item for consignment. It’s also important, when choosing a retailer, to not pick one simply based on the commission rate, but upon the likelihood of this item selling within a reasonable length of time.
If the store only sells accordions and banjos, it would be foolish of them to try and sell a drum set and even more foolish of you to try and sell on there, no matter what kind of rate they give you.
- Secret: Find undervalued items on Ebay, and put them in our local store for sale. People pay more at used drum shops (usually). I’ve made several hundred dollars this way. The only drawback is it takes more time (generally) for items to sell in the used drum shop. But I’ve found that it’s well worth it.
- Internet: The internet has become the ultimate vehicle for music retailing for two reasons. The first reason is this one, and I hope that it’s obvious to you: simply put, the internet allows you to reach potential customers on a massive scale. Even if your store is in the middle of Nashville or downtown Los Angles, you will not be able to reach people on the scale that you can through careful use of the internet.
The second reason is less obvious, but still easy to figure out: an online store does not necessarily need a physical presence. In other words, if your business is conducted over the internet, you don’t need to maintain a showroom where customers can physically view your products. Many people run internet stores directly out of a spare bedroom in their homes.
One of the hardest things in traditional retail is dealing with the physical presence of the store: stocking the shelves, keeping it clean and attractive, arranging displays, finding enough space so that your store isn’t crowded but still doesn’t look empty. Also, don’t forget overhead. A small business may pay $10,000 to $50,000 dollars and up per year in rent. With a strictly internet-based store, much of the cost is eliminated. Some retailers who want to take advantage of what the internet can do for them, but still want to maintain a physical store, create or join sites which allows them to place their inventory online, such as www.gbase.com.
Secret: Before you sell anything on Ebay, make sure you have at least 10-20 feedbacks (positive) so that people see you have a good track record. Also, be sure to have at least 5 positive feedbacks for selling items.
Here’s how to get feedback fast. Do a search for items listed on Ebay for $1. Buy a bunch of them, and ask for feedback until you get 10-20. Then, find some cheap items around your house and sell them. Ask for feedback again. Do this until you get at least 5.
Bonus Tip: Make an About Me page and highlight the reasons why people should do business with you. Add a picture or two. People like to buy from people they identify with, and trust.
After you have done all of these things, you can start selling your more expensive items.
I could do an entire seminar on how to buy and sell on Ebay. If you really want to make money on Ebay, this course will help you quit your job in a couple of months. It will change your life for the better.
Step Four: Setting Your Price
There is a saying that says the only true measure of the value of an item’s worth is what people are willing to pay for it. Never has this been truer than in the world of music retail. Setting the proper price is vital to the success or failure of your sales plan. If the set price is too high, your product simply won’t sell. On the flip side of this, if the set price is too low you become liable to lose potential profit, or even your principal investment.
To begin, if the item you’re trying to sell is still available for purchase elsewhere, research what the average price is for the new item and then set your price based on that. Generally, for a used item in like new condition, a good place to start is 80 – 85 percent of the new retail price. If you have a used item, research in music stores or over the interned to see what comparable items are selling for.
You will obviously need to adjust the price up or down depending on the quality of your item, or to account for added or missing pieces, such as missing lugs or extra cymbals. For example, if you have a drum set that has a custom finish and comes with extra cymbal stands you could (and should) charge more for this item than for one that is in similar shape but that doesn’t come with the extras.
Please note, while “blue books” are available for musical instruments just as they are for cars and trucks, they are not particularly good at judging the current fair market value for instruments – simply because the market is so volatile. It’s a little like publishing a book that tells you what gold commodities are worth and expecting the numbers to be good a year later.
For example: I own a Fender bass that, according to my year old blue book, is worth around $350 dollars. Since the demand right now is high for ‘70s-era Fender instruments, I could easily sell this bass for over $1000.
Step Five: Readying Your Product for Sale
Having a good product isn’t worth much if you can’t present it in an attractive and interesting way. While some of us like nothing better than searching through junky music stores and pawn shops looking for “diamonds in the rough”, it is my belief that most people are more comfortable shopping in a setting that lets them try out products in comfort, with good lighting and convenience.
While some of these tips will apply more toward one type of seller than the other (i.e., tips on drum tuning don’t really apply for online sale) you should find some things in this section that will help you to make the most of your selling opportunities.
- Tuning and general setup: Even a collector’s edition Drum Workshop kit can sound like garbage if it isn’t tuned properly. Snare drums should be free of buzzing and kick drums should be properly muted for a tight, dry sound. The kit should be set up for good playing comfort for an average-sized person. Since floor space is obviously limited, perhaps select one or two kits in several different price ranges to “showcase” your inventory. This allows you to have a wide range of inventory on your floor without allowing the showroom to get crowded.
- Cleaning: There’s absolutely no excuse for allowing a product that’s dirty to either be on your showroom floor or photographed for online sale, much less every shipped to a customer. If I’m looking at a piece of equipment that doesn’t look like it’s been taken care of properly, I’m likely to move on to the next item without so much as a backward glance. There are several items which can make you drums cleaner and more attractive without too much work.
- Soap and water: this should be applied to a cloth and used sparingly. NEVER use water where it is liable to leak into moving parts, such as cymbal stands or drum lugs. If the cloth is merely damp and not wet, this shouldn’t be a problem and can be a great start towards getting the dirt and grime off your drum kit.
Windex: great for general polishing on varnished wood surfaces, avoid using on oil-based finishes, such as tung or gun oil, as it will dry the wood out.
Lemon Oil: to give a kit a shine like nothing else, use lemon oil sparingly on a cloth with an oil-based drum finish. Never use on anything else except bare wood and never use on the inside of a drum.
Cymbal Polish: great for untarnishing used or old cymbals.
Steel Wool: use gently on specific metal areas to target rust and corrosion. Never use on highly polished surfaces.
Cleaners such as Endust – they tend to leave a greasy film wherever they go that will show up smudge marks and fingerprints along with a slime trail on highly polished wood surfaces.
NEVER use an abrasive metal cleaner on a cymbal – it will peel the bronze right off.
- Photography: This is perhaps the most important tip for those trying to sell their products online. A good photo can mean the difference between life and death when it comes to successfully selling a drum set or anything else. Photos should show the instrument from a variety of angles, leaving nothing to the imagination about any feature of the instrument. When it comes to an online sale, there’s no such thing as too many photos. The photos, however, must be of good quality. Having a blurry or poorly lighted photo does nothing to convince someone of the quality of your product and may indeed have the opposite effect, communicating to your customers that you are too lazy to do a proper job of selling your instruments.
Notice the problems with the photo below I can’t tell exactly what the color these drums are because of the lighting, the bass drum and the toms almost appear to be different colors. The glare on the drums from the camera’s flash also helps to obscure this picture.
Ideally, any photos you take should be well focused and well lighted. Choose a background that doesn’t distract from the picture and isn’t in a color that will distract from clearly seeing the products you are trying to showcase. Make sure that the light clearly illuminates the drums, but doesn’t create any glaring which may prevent the customer from adequately seeing the product.
Secret: The pictures above are OK, but you can do much better. Make sure you have good lighting all around your instrument and take multiple pictures at different angles. Also, stage your instrument. Set up a curtain background, and set your instrument on a pedestal. Make sure the curtain and the pedestal are of the same material, meaning, cover the pedestal with the same fabric as the curtain. The idea here is to get people focused on the instrument and not the background. If you see the pictures above there are doors, and windows, and other stuff that distracts from the image.
Step Six: “Selling” The Drums
Any successful sale of drumming or other musical equipment must start with the product description. The description should clearly communicate what it is that you have for sale in an interesting and informative way. Give as much information as you have regarding the product. Make sure to be completely honest with your descriptions, including imperfections such as missing parts or cracks. An honest description will endear you to your buyers, who will know that you are taking pains to give them a completely accurate description so they won’t be in for any unpleasant surprises.
Here’s a sample of a mediocre product description:
“This is a Pearl drum set in black. It comes with everything you see here in the pictures. I’m not sure of the dimensions of the bass drum, but I think it’s a 22”. There’s some scratching on the toms, but nothing too bad. I think it was made around 1990, but I bought it used so I’m not sure.”
Here’s a description of the same drum kit by someone who bothered to do a little research:
“You’re looking at a 1990 Pearl birch masters kit, primo condition, except for three scratches which I’ve highlighted for you in the photographs. The snare is a 14” and the toms are 12”, 14” and 16”, while the bass drum is 24”. The heads are old and should probably be replaced, but the lugs work great and are all there – no missing hardware. Cymbals and stands are included as per the photos.”
These two descriptions, while describing the same thing, provide a massively different outlook on the same drum kit. While the first one is written by someone who doesn’t seem to care about what people think of his sales pitch, the second is written by someone who obviously wants to keep his or her customers informed as to the nature of the product that he is offering.
Your photo layout should be very clearly done. The first picture that should be visible is a general overview of the drum kit, with nothing left off. Following this should be several pictures (for a full drum kit, no less than five) showing the kit from different angles, including close-ups of any imperfections, such as scratches or paint chipping.
To get a good general idea of how to set up a page layout for this type of sale, visit a site such as eBay and get a general idea of how other successful sellers have laid out their pages. This will give you a good starting place.
Step Seven: After the Sale
Congratulations! You’ve successfully sold your first drum set. The only thing that remains to be done is to collect payment and send it off. If you’re operating from a physical store, your job is fairly easy. Simply have the customer write you a check, help them get their purchases loaded and you’re free and clear. One thing to consider at this point is what kind of return policy you want to hold yourself to.
Most music stores carry a 90 day warranty on all products that they sell and, in my opinion, this is a good place to start. Going beyond a 90 day warranty can be dangerous for you as a store, putting too much liability on you, and going below a 90 day warranty can give the impression to the customer that you’re not serious about standing behind the products that you sell.
If you’re running an online store or selling items via online auction, your job is a bit more complicated. Not only do you have to worry about collecting payment, but you have to concern yourself with keeping the customer informed about shipping status and successfully shipping and insuring your products.
The best way to protect yourself when dealing with an internet sale is to require full payment up front. I would not even consider using any other form of payment service. The easiest thing to do is to request payment by money order or paypal. (Paypal is a service that allows you to use credit cards to pay for transactions. They take a modest fee, usually less than 1 percent, for their services.) Avoid receiving cash payments or payments via check. Cash is dangerous to ship using the postal service and checks need time to clear the bank before they are verified, unnecessarily delaying your shipping time.
Before you post your goods for sale, you need to decide where you are willing to ship to. Some countries are extremely expensive to ship goods to and some have very strict customs regulations, so that you may not be guaranteed of your products making it across their countries’ borders. The safest thing to do is simply reserve your sales to the United States and Canada. The United Kingdom is also very easy to ship to, but beware of increased shipping rates.
When packing your items, overprotection is the best policy. Purchase boxes that have at least three inches of room in all directions, so you can adequately wrap the drums before you insert them into their shipping containers.
The best way I have found to ship drums is this: Loosen the lugs so that the heads are slack. This will help prevent damage due to changes in humidity or temperature. Wrap the drum in bubble wrap and secure with clear packing tape. Spread a two inch layer of packing foam (or packing peanuts) on the bottom of the box. Insert the drum into the box, holding it in the center while you pour packing peanuts around it, making sure that the drum is held secure. Once you are ready to seal the box, don’t spare the tape.
Be sure to purchase insurance for your shipments. It’s tempting not to, especially when shipping with a reliable carrier, but doing it will help give both you and your customers piece of mind, and it’s certainly less expensive than replacing lost or damaged items.
Finally, telephone or email the customer to let them know that their items have shipped. If applicable, give them the tracking numbers so that they can track their packages online.
Following these tips should make sure that your drums arrive on time and undamaged.
I hope that these tips have helped you to increase your knowledge about selling drums. Remember, with the right product and the right sales strategy – you can’t lose. Remember to ask yourself some simple questions before you try to sell anything – this will make sure that you’ve got all your ducks in a row before you head out into the marketplace. Good luck!
Wait there’s more…
- Do I know everything I can about what I’m trying to sell? Do I know enough about what I want to sell to spot bargains and potential problems?
- Do I know who my customers are?
- Do I know how and where I’m going to sell my products? Sign up for an Ebay account now.
- Do I have the right price set?
- Are the photography, product descriptions and page layouts clean, informative and attractive? Have the products been cleaned and restored as best as is possible?
- Have I calculated how much it will cost to ship and informed the buyer of this?
- Have I properly packed and insured my product?
- Have I notified the buyer that their product has been shipped and insured?
If you want to make a part time income, or even quit your day job in a couple of months and make two or three times what you are making now, this course will change your life for the better.
Take care and happy buying and selling!
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